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How to Become a Business Coach

become a business coach


According to the International Coach Federation, business coaching is partnering with customers through a creative process that motivates them to maximize their professional and personal potential. Just like business managers need to analyze their professional and personal development to improve their careers and relationships, people who opt to enter the coaching industry need to find pathways to acquire the credentials, qualifications, and learning that’ll make them proficient and accountable.

Since the coaching sector is widely regulated, more companies are increasingly learning what qualifications to dwell on before recruiting an enterprise coach. Based on New York Times, the younger people are opting for business coaching careers because of their talents, aptitude, and focus in bringing out their client’s potential. If you want to a business coach, ensure you acquire adequate competence in business coaching.

Why You Should Become a Business Coach

Professional coaching is generally a budding sector; however, business coaching is a unique type of coaching with unique objectives. Consider the following queries to ascertain whether business coaching is your ideal career path.

• Do you like helping others prosper?

In business coaching, helping others prosper offers you career satisfaction. Expert coaches know they won’t be part of the limelight and are comfortable with that. It’s satisfying to watch others develop and grow with your aid. You’ll be working with future CEOs and presidents in the business industry.

• Are you fascinated about the business aspects?

In business coaching, you’ll be juggling two sectors; counseling and commerce. Thus, you need to improve your comprehension and knowledge of these niches. Note that a business coach’s objective is helping the customer enhance his/her business-focused expertise including management techniques, time management, strategy, and marketing. According to Clark Clay, business coaching is about exploring breakthroughs and enacting proven top-tier practice processes and systems.

• Can you hold the customer accountable?

In business coaching, you have to provide feedback and challenge your customer where and when appropriate. It would be useless to help your client identify his business goals if you can’t push him to attain these objectives. You also need to be prepared for the daunting work of handling patrons who procrastinate in pursuing their set goals. Clark Clay, writing for Forbes, states that most of his customers are stalled by emotional hiccups such as reluctance to dismiss a family relative or refusal to utilize day planners.

• Can you allow the patron to be in control?

Your role as a business coach is not answering all your client’s questions, but helping him one get those answers independently. You need to be the one posing queries; however, success lies in asking the appropriate questions. Posing the right questions encourage your client to look for solutions for their issues; thus, nurturing their problem-solving aptitude during the process.

• Will you be present?

ICF explains coaching presence as an ability to remain fully aware and form an impulsive relationship with a client while employing an open, confident, and flexible style. Coaching relationships are centered on authenticity and trust. You have to exude an aura of focus and self-confidence for the sake of your customer. Anyone can develop a coaching presence and you can nurture it as a component of business coaching training. Self-awareness and mindfulness are crucial when growing a coaching presence.


1. Get a Degree

Business Coaches can hold a degree in human resources, organizational psychology, and business. They’re legally not required to carry a license; thus there are no parameters for business coaching education. Since being a business coach involves studying human behavior, you can pursue disparate disciplines in various degree levels. A degree in organizational and industrial psychology can lead to a business coaching profession. This component of psychology looks into human behavior within work settings.

2. Acquire Work Experience

Business coaches have to acquire business coaching experience to be eligible for various credentials. Understanding a company’s organization operations helps you understand and identify future customer needs. It’s crucial to engage in the activities of the professional association since they provide training avenues that could include coaching and staff motivation skills.

3. Enroll in a business coaching training course

Professional coaching firms approve or provide training programs that merge formal studies with regulated practice opportunities. The breadth and length of these measures vary based on the parameters of the coaching organizations that approve or administer them.

4. Receive Certification

After concluding your training, you can acquire certification by complying with other requirements such as producing proof of business coaching experience or passing written examinations. Other requirements can include obtaining reference letters and submitting your recorded coaching sessions. Certain certification departments require business coaches to conclude their continuing education sessions as a prerequisite for certification renewal.

Desired Skills

Business coaching calls for a particular skill set, such as being a good listener, quick to understand and reflecting on what the client said with preciseness and entail having high emotional intelligence levels. The following are the desired skills in being a business coach:


You need to be empathetic when handling business people and owners. You have to discern their situation connect with them and coach them. You don’t have to undergo their issue per se, but you need to understand and guide them through it. This skill is necessary for a business coach since they have to handle folks from disparate backgrounds. Employ indulgence and comprehension while expressing your emotions clearly and calmly.


Being organized is important since you’ll be handling several appointments during the week. These will entail coaching, sales calls, marketing meetings, and team summits. You’ll also need to apportion some time for more insight into the business industry. Being a business coach means working by yourself most times. Thus, if you are unorganized or undisciplined, you may end up working more than you expected. If your organizational skills are wanting, you have to quickly identify tasks you can assign or get a work diary. You can also get a personal assistant or virtual assistant to help.


Since you’ll be working alone in most instances, you have to be a self-starter. You have to be disciplined, write your diary and draw your motivation. You can also get advice from your coach. He/she will push you to be accountable and help with your business growth. Highly-ranked business coaches are self–starters since they are confident and motivated.

Goal Setting

Business coaches employ an objective-focused approach to offer solutions to issues. The capability to exude emotionally-engaging and clear goals is a pertinent skill to have at your fingertips. Being a business coach, you’ll need to grasp both business coaching styles; formal and informal coaching. Formal coaching entails featuring goal-setting in your coaching procedure using Specific, Measurable, Attractive, and Realistic, and Timed (SMART) goals. Informal coaching implies that you mull over and pose questions from an objective-oriented perspective.

Pose Exploring Questions

The ability to pose exploring questions is another crucial skill for business coaches. Asking the appropriate questions encourages more talks and enables you to collect sufficient details to offer solutions. Posing open-ended queries enable your coaches to find solutions to their questions, which is crucial in solving problems that may arise in days to come. This reinforces in their brains that you trust their potential and your coaching is bearing fruit. The aptitude of asking relevant and pointed questions requires a lot of practice, however, it’s invaluable if you hack it.

Targeted Market

• Small Business

Small businesses can seek business coaching services if they have growth problems. There may be symptoms that something is affecting the business negatively, however, there might be zero evidence pointing to the source of the problem or how to solve it. Small businesses hire local business coaches with experience in coaching independent and small businesses. They can also opt for someone who understands their industry to get the most relevant aid. Small business are less likely to hire a business coach as compared to other business since the owners may lack the time and funds for the service

• Business Proprietors

A business owner may hire a business coach with the motive of being a better leader and improve themselves within their industry, individual market, and business. He/she may also seek business coaching services when first launching their ventures and may want to get adequate and professional help. Business proprietors can be repeat clients if they are happy with and greatly benefit from the assistance of business coaches. They may also share your data in conferences or trade shows, which help you expand your client base.

• Individual Clients

Individual clients can hire a business coach to advance their careers. These patrons may have a particular objective that they intend to accomplish with a coach’s help. These objectives include work promotion in their place of work or being eligible for a dream job. Thus, they will look for business coaches with expertise related to their profession and goals. Other individual clients might already be holding leadership positions and want to bolster their skills. Company Executives, CEOs, and other related positions may require coaching services when their responsibilities increase. They could also a business coach to help them outpace their competition. Also, they can liaise with a suitable business coach as time progress to keep their abilities and skills in optimum shape.

Choosing a Niche

Irrespective of the niche you settle for or whether you decide not to specialize in any niche, you have to know all business coaching niches. For instance;

Corporate: this niche entails clients with large-scale and multi-operational ventures. It can cover local, national, and international businesses with several departments and branches within the business module. This type of business coaching leans towards the motivational side and can be spitted further into extra niches to offer a wider target audience base for your services. Most corporate ventures hire business coaching services to improve their growth. You’ll prepare various business aspects for associated changes and expansion. In some scenarios, managers may require coaching when they’re unfamiliar with running a department or business on a corporate basis.

Industry-Specific; an industry-specific coaching niche covers identical, smaller categories. You can choose to specialize your business coaching for various industries or sections of particular industries. In regards to the industry you focus on, you might be treated to a large audience base. Your services will be ordered for projects related to your selected industry. Multiple industries have conventions and conferences related to it and will search for presenters and speakers to communicate with the attendees. Business coaching experts who have experience in the sector are usually highly preferred.

Executive: leadership or executive coaching niche is meant for top officials in a company. They may include CEOs, department heads, managers, and owners. It entails heavy face-to-face coaching and constitutes a significant amount of coaching sessions. Some patrons holding executive positions may develop a long-haul relationship with a business coach.

Expected Salary

Based on estimates from sector veterans, almost 20 percent of the ten thousand registered coaches reap six-figure incomes. Teleseminar’s president, Dan Janel, asserts that business coaching is gaining a lot of popularity. According to data from Payscale, the annual median business coach salary is about $70,400. The base salary ranges between USD37,000 to USD104,000 per year, bonuses can reach up to USD4000 yearly and the total pay per year ranges between USD40,000 and USD158,000. 10 percent of business coaches earn around USD 37,000 annually while 90% earn above USD104,000. Being a business coach offers a lot of opportunities for growth and development.


There are several components and elements of being a prosperous business coach. Although you may already be in good some, others will require adequate time, practice, and dedication to master. These aptitudes include being an efficient motivator, providing constructive feedback, delegating, creating performance plans, enlightening others among others. The world’s best business coaches never stop learning, acquiring, or refining new skills to become better at their work. If you are a manager, you may need to merge business coaching with management training programs to develop your talent and be more efficient in completing tasks and overcoming challenges. With the business coaching experience, a college degree, and voluntary certification, you’ve adequate knowledge to create methods for boosting employee productivity.