This can be a lot of fun, I’ll explain what I mean shortly. Picking a newsletter is tough as different publications have different events and lists. As a result, I build a database of newsletters related to the mortgage industry. I then have a folder of the most requested articles. It’s a quick way of getting content interested in mortgage services.

I have two companies that produce a newsletter. One is a professionally written newsletter for mortgage professionals. The other is a plain text newsletter. I produce a plain text newsletter for loan officers that is communicated directly to their homes. I have found plain versions are more applicable to mortgage agents because you don’t have to pay for right off the top any of the premium content published on my site. That comes later on. Using the 2 other companies, I have eventually been able to publish the most desired and read newsletters for my profession:- The Standard Mortgage Wire- The Home Mortgage News- Automated Mortgage News- Inc mortgage Newsletters etc… Where all my newsletters are strictly authored. I never distribute content that is considered inaccurate. Further, I check on each subscriber monthly to see how they are enjoying it, and therefore, to my colleague’s satisfaction.

A steady content diet is what I consider to be the real secret for achieving high search engine rankings on the internet.

The first thing you need to remember, and do constantly, is to learn to write content not just for your site but for other sites. You should be publishing articles, blog posts, and promotional copy to as many major search engines as possible. You’ll be surprised at how quickly you will build a list of content you can then sell to your visitors.

The thing you absolutely must work on is your own perception for what is intelligent, straightforward, and published content.You must lower the barriers to coverage on your own site.To help you know what you can and should produce for your niche, use Google’s free website tool for Internet Marketers. It helps you identify what your competition and sources of leads are doing and are not doing. This information is invaluable for constructing your own content schedule. You can easily build a content plan list based on what you know.

I present the following points for consideration when creating a content schedule that makes sense. The things are simple to do and relatively painless.

1. Start a content marketing plan today. The best content is always the top. Make sure you’re doing regular search engine tire kicking to position your site for your niche.

2. Get a variety of high quality tools to create search engine optimized websites for your site. Time invested in these search engine optimization tools can change the climb to the top of search engine rankings for you.

3. Make sure you keep a steady stream of high quality news and information on your site. You can publish a newsletters membership, monthly reports, and Google’s free alerts which will keep you in on what your competition is doing.

4. If your site (and it can be anything from muscle cars to tree appraisals) gets too packed so it’s confusing, then add sub-sub-sub-headings and use long paragraphs to aid your readers on getting past the “flow”.

5. Replace your articles with content articles. These have a limited shelf life and still be worth publishing. Branded content will always have value.